This page showcases the brand & communication plan tool for you to download and use.

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The TOOL

Tool

Click on the tool below to download!

TOOL - Activity_ [My Brand & Communication Plan] - BETTER FUTURES.docx

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HOW-TO❓

This tool is for you to identify what makes your business stand out on its own, to think of what your competition offers against what you offer in a competitive market, to consider how to market your idea, to identify who your customers are, and how to communicate with them.

Step-by-step Instructions

Step 1: Take the time to do this task on your own and at your own speed especially for the research related parts (2-3). It is ideal to do this with others so you can have an inclusive approach

Step 2: First, watch the video for this activity

Step 3: Think for a moment: What would make my idea stand out in a competitive market considering all the things Maria mentions?

Step 4: Read, research and think through and fill each part of the the activity template below

Step 5: Once you have completed parts 1 to 2 of the activity, take some time to research the answers you placed in the previous questions. Record these answers in the appropriate questions in part 3.

How to explainer by TERN

Step 6: Reflect on how the answers from part 3 and how they impact your initial answers in part 1-2

Step 7: Complete part 4 based on where your previous analysis leads you.