This section covers how to safely store data in a way that complies with the UK's data protection laws and how to abide by e-privacy rules in your marketing and outreach to customers.

In the UK, our data protection and electronic direct marketing rules are based on EU law (this position is not likely to change for some time, even following the UK’s withdrawal from the European Union ('EU')).

The two main pieces of legislation are:

1. Data Protection:

• the General Data Protection Regulation ('GDPR') and the UK Data Protection Act 2018 – these laws regulate the processing of personal data by businesses in the UK

2. ePrivacy:

• the Privacy and Electronic Communications (EU Directive) Regulations 2003 – these regulations regulate (among other things) electronic marketing communications (such as SMS or email).

Content List

Data protection

Marketing & using personal data

ePrivacy: electronic marketing rules

Data Content Blocks